We are a young and up and coming Watch Company. With over a decade on experience in the watch world, we bring an fresh approach to the MicroBrand watch community. We focus on quality with all the watches we produce. It's a thought process that isn't seen often enough these days. We pride ourselves on the satisfaction our customers get when they wear our watches. Innovation is the thing that is missing these days in the MicroBrand Community. So we feel that a watch should first work by keeping accurate time. Have a complication that is desired and will last for decades (provided it's serviced properly). We know that design is important,. However, if the watch isn't functioning properly, then why would you really want it. Quality watches are not cheap and in a lot of cases even an heirloom that you can pass down through the generations. Not that great visual appeal isn't important, because that is as well so we first start with the movement and complications that we feel will best suit the new customer then we will work from there out trying to design something that will really get your heart moving can make you feel about wearing and enjoy showing off to your friends. We also stand behind every product, by having a warranty that is not typically found, even with some of the major watch brands, they do not consider providing a 10-year warranty. We do, in fact we believe in our watches so much, that we don't have a problem standing behind the workmanship and quality that you expect. We are very proud of what we produce and have such a since of pride when we hear how our watches are going to be left down to our customers children. To us that is the correct way to stand out in this industry.